Founder / Creative Director
Beginning his wellness journey while training as an Olympic-level gymnast, Coby King realized at age 12 that what you put into your body directly affects what you get out of it.
Studying in the early ‘90s under Kevin Mazeika, the current Men’s US Olympic Coach, King honed his self-discipline, mental clarity and determination as he refined his athletic skills, allowing him to win and place in state, regional and national championships as he laid the foundation for a healthy life.
After retiring from competition, King spent a decade in advertising working for Fortune 500 companies as an art director. With backstage access to some of the largest names in the packaged foods industry, he was able to get an inside glimpse into how our food is really made: Scientists in state-of-the-art laboratories in lieu of chefs in kitchens, chemicals and beakers instead of natural, fresh ingredients. Horrified to think these mostly artificial products were now the staple of the modern diet, King began planning the next stage in his career—the creation of a delicious, nutritious range of 100% fresh, raw, organic non-GMO cold-pressed juices.
The Behance Wellness line was launched in 2017 after years of market research, focus groups and taste tests. Designed for the busy, health-conscious American who wants to put the best ingredients into their body but lacks the time to prepare fresh food, Behance Wellness is a nutritious and delicious solution that makes the world a healthier place—one juice at a time.